Mix Magazine / The goal was to create a look that was enticing enough to make a reader pick up a food magazine even if they didn't cook and to create templates that would ensure its success even after we handed over the design reins. Since its launch two years ago, Mix increased its frequency from quarterly to bimonthly and then increased again to 10 times a year. Editor Martha Holmberg's vision continues to knock this one out of the park and we are proud to have created the look that helped her do it.