"When the Guardian needed a redesign, Kat was the obvious choice for us. She understood our visual needs and was able to conceptualize a design that took into account our budget, our production cycle while emphasizing our brand and our strengths in the marketplace.
We needed our redesign quickly, and really wanted to change our visual identity to something more contemporary and user friendly. Kat delivered for us on time, with a great, easy going, professional demeanor. She was easy to communicate with, and gave us the design we were looking for.”
First, Kat really got to know our paper. Then she helped us re-examine what we’re trying to accomplish with each element and worked with us on a design that’s reader-friendly, quick and easy in production, and flexible enough to accommodate our varying content. At the end of the process, we not only had a great new look, but a healthy dose of Kat’s enthusiasm and confidence. She has raised our expectations of what our publication can be.
Kat Toaz was a supportive and positive force during an extensive and challenging redesign. A confidant and coach, Kat gently eases one through difficult decisions all while helping to remain focused on the final design. I feel incredibly fortunate to have had the opportunity to work with her.
Katherine Topaz put together an amazing template for OKCBusiness. Because she was revamping the look of a somewhat new publication, we needed a design that would set us apart. She suceeded! The look is sophisticated, clean and intellectual; just what our readership needed to feel.